RIDDIM Snacks

Launch Campaign at Selfridges London | Social Media Video Editor

I edited and produced a vibrant short-form video series for RIDDIM Snacks’ highly anticipated launch at Selfridges London. Tasked with bringing RIDDIM’s Caribbean-born, allergen‑friendly brand to life online, I crafted dynamic Instagram Reels that align with their bold, inclusive identity.

Drawing on RIDDIM’s rich Bajan heritage—born from founder and food scientist Jared Spencer’s mission to tell “stories of the Caribbean, one snack at a time” the edits highlight flagship flavours like Jerk BBQ and Coconut Punch in bright, energetic cuts. I wove in motion graphics with the tagline “Issa Bajan ting,” playful animations mimicking their packaging characters, and upbeat Caribbean‑inspired music to evoke island rhythm and joy.